Using the IP-based City, State or Country dimensions in Adobe Analytics, you can create geographic segments. The linked segment here (Link 1) shows an example of segmenting traffic from the city of Chicago.  Adobe analytics captures country, state, city by default using the end-users' IP address. This information can be helpful when building segments since it allows you to narrow down your audience by country, state or city. This can be used to see where customers are searching for products or where training might be needed.

RELATED: Link 1